The new Cheap Jordans shoes, which are available every Saturday at 9am, are the main currency in the circle. Thousands of shoes were sold on the shelves of private shoe stores www.cheapjordansale.com, and the price hikes ranged from a few hundred dollars to several times, depending on the extent to which the shoes were in short supply.
In the United States alone, according to www.ebuyjordans.com‘s 2018 statistics, this huge secondary market can reach $1.2 billion, with approximately 9 million pairs of cheap Jordan shoes being resold each year and generating $380 million in profits. Starting with the iconic cheap Air Jordans 3 Black Cement, Nike spent 29 years building the rules of the game. In the words of Josh Luber, CEO of www.ebuyjordans.com: “It’s all about supply and demand.”
Sneaker Con is an event founded on the basis of such a subculture group. The ratio of buyers to sellers is very large, mostly for male audiences, in stark contrast to the large number of girls who are queued for the Quan Zhilong concert in the next hall on August 28.
In 2009, Russian-born brothers Alan Vinogradov and Barris Vinogradov, who grew up in the United States, united the Chinese-American Yu-Ming Wu partner of Taishan, Guangdong Province, to hold the first Sneaker Con at the Times Square Art Center in New York, at the time of a ticket of $10. A booth cost $100 and more than 1,000 people came from Westchester, Long Island, and New Jersey.
Prior to this idea, the Vinogradov brothers operated a limited-edition shoe site in New York, osenaker.com, while Yu-Ming was the founder of the famous shoe media SneakerNews, which currently has 6.5 million fans. At the time, they realized that their offices were only three blocks away because of a link error on the website.
In an interview with Curiosity Daily, Alan said that he did not agree with Josh Luber to compare everything that happened in the shoe circle to the stock market. “Gold is gold, you know it is expensive; gasoline is gasoline, you fill it up. Fuel tank. But shoes are a culture, not a commodity.”
He went on to explain: “reselling is part of the sneaker culture. If anyone denies this, they don’t know the sneaker culture. Just like Instagram, and retail stores, reselling sneakers is a very important tool. Reseller is a sports brand. The right arm of marketing.”
Alan has been doing shoe sales since 2003. He said that in the United States, people still felt that it was not very good, but today, cheap Jordans sale dealers are cool in the United States. “You are the boss.”
The ability to acquire special channels and Jordan shoes sale is also an important indicator of the seniority of the Sneakerhead circle.